Is Whisky Me Still in Business? (2026 Update)
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Look for Whisky Me on AmazonFull story →Thomas Aske and Tristan Stephenson built a simple promise into a subscription: a curated dram arrives at your door every month, no browsing specialist shops required, pitched in series 18, episode 7.
The subscription is still running, though it now belongs to somebody else.
Three Dragons agreeing to share one deal
The founders wanted £75,000 for just 15% of the business, and Peter Jones, Deborah Meaden and Tej Lalvani split the investment three ways. Getting three independent investors to agree on the same modest stake takes real conviction from each of them individually, not just one Dragon persuading the room.
That trio gave the young company a genuinely wide bench: someone who had scaled consumer brands before, someone whose instincts run toward retail, and someone who understood how a repeat-purchase wellness subscription actually behaves.
Widening the pour before selling up
The business expanded its model beyond whisky into gin back in 2022, broadening the customer base it could sell to and, in the process, likely making itself a more attractive acquisition by proving the subscription infrastructure worked across more than one spirit.
Glenkeir Whiskies, the parent company behind The Whisky Shop, announced its acquisition of the business in December 2024, absorbing a subscription brand it had not built itself but clearly saw value in owning.
Still shipping bottles under new ownership
Customer reviews from early 2026 describe monthly deliveries continuing as normal, so subscribers have not seen any interruption in service through the change of ownership.
Being bought out is not the same as failing here. A specialist retailer already deep in the category absorbing a subscription business with proven retention usually means the underlying customer relationships were valuable enough to be worth owning outright, and sign-ups through the Whisky Me site are still open today, now as part of the wider Whisky Shop group.