Is Willsow Ltd Still in Business? (2026 Update)
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Look for Willsow Ltd on AmazonFull story →Tim Wilday and James Colhurst pitched Willsow, a children's storybook whose cover contains around 500 seeds so it can be planted once finished, wanting £20,000 for 15 percent of the firm, and Sara Davies agreed to fund it.
The company has grown well past the single book it pitched with.
Betting On A Repeat Purchase
Panels tend to be wary of novelty items with no obvious sequel, so what likely carried this pitch was a believable path to more products and broader distribution, not just a one-off clever trick.
Davies, who built Crafter's Companion around craft and gift retail, funded the full £20,000 for 15 percent, bringing gift-trade contacts the founders would not have reached through their own site alone.
From One Book To A Royal Flower Show
The company has since shipped the plantable books across to the US market, still with Davies's backing, and in 2024 it launched a plantable calendar, applying the same seed-paper idea to a different, repeat purchase occasion.
Its products also turned up at the Chelsea Flower Show, an event where the founders had the chance to meet King Charles III, a level of exposure a small children's publisher does not usually reach without real momentum behind it.
Where To Buy
The books reach customers via the brand's direct site as well as specialist stockist Little Whispers, with nothing suggesting Amazon is part of the sales channel.
For anyone wondering whether the plantable book made it, it did, and the range has grown considerably since the pitch.