Is Zebedee Any Angle Still in Business? (2026 Update)
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Look for Zebedee Any Angle on AmazonFull story →Diane Challender's fix for a very specific annoyance, hangers sliding down a rail hung under a sloped loft ceiling, used a spiralling coil so garments hook on at any point along the slope, and she brought it into series 21, episode 10.
The company is still shipping that rail today.
A big equity stake for a single well-made product
Challender wanted £75,000 for 40% of her company, and Sara Davies matched the offer exactly. Davies had built Crafter's Companion around a narrow product niche of her own, which made a founder pitching one carefully engineered item an easy read for her.
UK homes are full of loft conversions and awkward roof angles, particularly in older housing stock, so what looks on the surface like a fix for an unusual problem actually touches a market that is bigger than it first sounds.
Staying small, staying focused
Since the pitch, the range has grown to cover different rail styles for wardrobes and other tight storage spaces, and the product has picked up listings with larger homeware retailers on top of the brand's own site.
A home storage item that keeps solving its one problem better than the generic alternatives can support a small brand for years, and staying anchored to the original angled-rail idea rather than chasing unrelated product lines has kept the brand easy for returning customers to recognise.
Where to find it now
zebedee.co ships same day from the company's Lincolnshire workshop, and there is no Amazon listing, so the website and the wider retail stockists are the two ways to buy.
Keeping its own fulfilment running years after a single television appearance, for a single-product brand like this one, is a reasonably strong indicator of a business that kept its customers rather than one living off the memory of its Den moment.