Is Bloomtown Still in Business? (2026 Update)
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Look for Bloomtown on AmazonFull story →Medwin Culmer and Preyanka Clark Prakash pitched a skincare range certified free of palm oil, built around vegan and cruelty-free formulations for face and body.
They asked for £70,000 against a fifth of the business, and the panel declined to invest.
Independent certification as the point of difference
Palm oil carries a lot of baggage in cosmetics because of the deforestation tied to its farming, and building the pitch around third-party verified sourcing, rather than a bare claim on the label, gave the brand a genuine point of difference in a busy skincare market.
A mission-heavy pitch like this can be a genuinely hard thing for a panel to price the way it would price a product with obvious margin and manufacturing figures attached, which may partly explain why nobody made an offer.
What later coverage claims
Sources describe the founders crediting the broadcast with a meaningful chunk of their ongoing customer base, and say the brand has since been picked up by a spread of retailers covering fashion, gifting and heritage attractions, the National Trust among them.
Heritage attractions and gift retailers suit a certified palm oil free brand better than a beauty hall does, since the buyer there is already selling on provenance.