Is Magic Link Handwriting Still in Business? (2026 Update)
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Look for Magic Link Handwriting on AmazonFull story →Lee Dein spent decades teaching before she pitched a step-by-step course, built from her own classroom practice, for improving joined-up handwriting.
She asked for £60,000 against a tenth of the business, and the panel passed.
An education product in a format built for consumer growth
Handwriting programmes sell through schools, parents and tutors, markets that move at their own pace and grow through recommendation rather than the fast, scalable curve that usually appeals to an investor on the show.
That mismatch between the audience this product serves and the show's typical investment thesis, rather than any flaw in the teaching method itself, is a reasonable explanation for why nobody backed it.
The picture since
Sources describe the founder continuing to run and promote the course under her own name years after the broadcast, with a live website offering material for children spanning a wide age range.
Education products spread by recommendation between teachers and parents, which is slow but unusually durable once it takes hold.