Is She Wee Still in Business? (2026 Update)
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Look for She Wee on AmazonFull story →Samantha Fountain pitched a female urination device, an idea she had worked out around the turn of the millennium after one too many bad experiences with public toilets.
None of the Dragons put money in, and the exact terms of her original ask were never as thoroughly documented as later series would be.
Publicity without a cheque
A televised rejection still puts a product in front of millions of viewers, and Fountain used that visibility to push into larger-scale production rather than treating the no as the end of the road. It shows how a Den appearance can carry commercial value on its own, deal or no deal.
This came from one of the earliest series still referenced today, which likely explains why the specific ask and equity figures were simply not recorded in the detail modern seasons receive.
What the reporting describes
Sources describe the product selling in around twenty countries, with manufacturing kept in Britain rather than shifted overseas, and a claimed pace of roughly one sale every three minutes globally.
Keeping manufacturing in Britain is a deliberate choice for a product this cheap to make, and it is part of what the brand has sold on ever since.