Is Waxu Still in Business? (2026 Update)
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Look for Waxu on AmazonFull story →Gemma Cafferkey pitched a specialist intimate waxing brand, aimed at a corner of the beauty trade she felt had long gone without proper training standards.
She asked for £50,000 against a tenth of the business, and by most accounts every Dragon spoke warmly about it, yet not one of them invested.
Universal praise without a single offer
That mix, glowing reactions across the whole panel but zero cheques, is a genuinely unusual result, and it points to a common Den split: an investor can admire a founder and still doubt there is a scalable route to a return.
Intimate waxing sits halfway between a hands-on personal service and a retail product, which makes it inherently trickier to scale than something coming off one production line, since consistency and reputation rely on dozens of individual practitioners rather than a single factory.
What later reporting claims
Sources describe the brand recruiting a roster of vetted salons that offer its treatments, branching into accredited courses through its own dedicated school, and selling a professional-use product range to the wider salon trade.
Accredited training is how a service brand scales without losing control of quality, since the standard travels with the practitioner rather than the premises.