The pitch
What walked into the Den
Julie McClure and Winnie Siu ran benourished, a natural, better-for-you food brand based in Toronto, Ontario.
They pitched in Season 7, episode 18, which aired in 2012, asking for $150,000 for a 15% stake. That request valued benourished at $1,000,000.
After the show
What happened next
A Chatelaine profile notes the pitch drew competing interest from Arlene Dickinson and Kevin O'Leary, but no source states which offer, if any, was taken. So we could not find a single sourced statement of what the panel decided, and we hold the result as unconfirmed.
There is no website on the launch record, and we located no current storefront or active social presence for the brand. That leaves today's status genuinely unverified rather than closed; absence of evidence is not proof either way.
Our read
The Hub verdict
A $150,000 ask for 15% frames the brand at a flat $1,000,000, a clean early-stage number for a food business.
There is not much to analyze past the ask, and that is the point. Competing interest from two Dragons is documented, but which offer, if any, was taken never made a source, and no live storefront turned up. Both the deal and the present status sit in the unknown column, and we would rather leave two blanks than invent one answer.
Worth knowing: With no live site found and no confirmed outcome, both the deal and the current status stay open questions we will not paper over.
