The pitch
What walked into the Den
Taylor McCarten, from Victoria, British Columbia, created Bin Breeze, a natural powder that neutralizes the smell of compost bins.
He pitched in Season 15, episode 7, which aired in 2020, asking for $270,000 for 10%. That ask implied a valuation of $2,700,000 for the odour-control product.
After the show
What happened next
The panel grew skeptical of the valuation and backed out one by one. Then, as McCarten reached the door, Arlene Dickinson called him back with an offer of $270,000 for 49%, and he took it, according to Black Press regional coverage. He kept the cash he asked for but handed over nearly five times the equity.
Bin Breeze is selling and has reach: local coverage put the product in more than 500 retail locations across Canada, and the storefront was live with a working checkout on July 23, 2026.
Our read
The Hub verdict
The equity swing is the whole story. McCarten walked in offering 10% for $270,000, valuing the brand at $2,700,000. He walked out having handed Dickinson 49% for that identical cheque, which collapses the implied valuation to roughly $551,000.
That is a nearly fivefold jump in equity for the same money, extracted at the door after every other Dragon had passed. It is one of the more lopsided deals you will find on the show, and a sharp illustration of how much leverage the last standing offer holds. The retail footprint since suggests the trade paid off.
A door-side deal that quintupled the equity for the same cash.
Worth knowing: The founder accepted a much larger equity share than he offered, so this deal reads very differently from the ask alone.
