Independent product guide to Dragons' Den · Every availability claim is checked
Booby Grow productOutcome not recorded

Dragons' Den Canada Season 20 · Episode 9

Booby Grow

a supplement marketed to support breast milk supply

Still sellingHealth and Wellness

Hamilton founder Jillian Wisborg pitched a milk-supply supplement in season 20. We run the ask math and confirm the subscription shop is live.

The ask$75,000for 25% of the business
Implied valuation$300Kask / equity
On-air resultNot recorded
Still sellingFounder: Jillian Wisborg

The pitch

What walked into the Den

Booby Grow arrived in season 20, episode 9, with Hamilton founder Jillian Wisborg pitching a supplement aimed at supporting breast milk supply.

Was looking for $75,000 for a share of 25 percent, valuing the operation near $300,000.

After the show

What happened next

The result unavailable, here is what loading the brand today actually showed.

The brand is actively selling. Our July 2026 visit found one-month and four-month supply options, subscription pricing, working cart buttons and a money-back guarantee message, which together point to a functioning direct-to-consumer shop.

Our read

The Hub verdict

A small, sensible ask anchors this pitch: a modest five-figure raise for a quarter of the company, a three-hundred-thousand valuation on a lactation supplement, the kind of number that leaves room to negotiate without overreaching.

The Den result did not air, so we make no deal claim and keep the analysis on the ask and the current shop. Verification found a live store with one-month and four-month supply options, subscription pricing and a money-back guarantee message, which together point to a functioning direct-to-consumer brand rather than a dormant one, though that is a status signal and not evidence of an investment.

A modest ask, a live subscription shop, no recorded outcome.

Worth knowing: A running subscription store confirms the product is on sale in 2026, and nothing more; whether a Dragon invested is a question the broadcast leaves open.