The pitch
What walked into the Den
Quentin Crousle leads Cupko, a Montreal-based maker of reusable cups and bottles that has positioned itself as a reusable-cup pioneer in Canada.
The company pitched in Season 16, episode 4, which reached air in 2021, seeking $200,000 for a 20% stake. That set the implied value at $1,000,000.
After the show
What happened next
No source we could find records the panel's answer. The ask is public; the outcome is a blank we refuse to invent, so it stays not-recorded.
Cupko is still selling. On July 23, 2026 its storefront was live on Shopify with working cart and checkout for its reusable cups and bottles, and the brand appears to keep operating under the Cupko Canada name.
Our read
The Hub verdict
A $200,000 ask for 20% is a clean $1,000,000 valuation, a sensible frame for a reusable-cup brand competing on sustainability rather than a patentable gadget.
No source records the panel's decision, so the ask is the fact and the store is the follow-through. A live Shopify checkout years after the pitch tells you the brand kept going; it does not tell you whether a Dragon ever came aboard, and we do not pretend otherwise.
Worth knowing: We confirm a live store but no deal, since no source documents what the Dragons decided.
