The pitch
What walked into the Den
Elite Competitions appeared on Dragons' Den in season 16, episode 10, which aired in 2018, pitched by James Heaton and Alex Beckett.
In the pitch, Elite Competitions asked the Dragons for £50,000 for 25% of the business, valuing the business at about £200,000.
After the show
What happened next
Elite Competitions struck a deal in the Den, though the exact terms were not disclosed on air.
What we cannot yet confirm is whether you can buy from Elite Competitions right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
A prize-competition service is a business model that lives on volume, and Elite Competitions' founders framed their raise conventionally: 25 percent of the business for £50,000, which pegs the company at £200,000. That is about as standard as Den asks come, and it usually signals a founder happy to trade a normal slice for the right partner. James Heaton and Alex Beckett left with a deal, but the broadcast withheld the closing figures, so the terms are undisclosed and we keep our analysis to the entry point. The quarter-stake ask is the fact; the settlement is not. As with every pitch here, what became of the venture after the episode is a check we would run before saying anything definite.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
