The pitch
What walked into the Den
Skyelar Pollack, from Toronto, Ontario, pitched Hypnotic Journeys, a trilogy of self-hypnosis relaxation CDs sold under a Tao of Hypnosis brand.
The appearance aired in Season 5, episode 2, in 2010, with a request of $100,000 for 35%. That larger equity ask implied a value of about $285,714.
After the show
What happened next
Where the negotiation landed is not something the public record preserves. Only the ask is documented, and that is the extent of what we will assert.
The CD trilogy still shows up as legacy listings on marketplaces like Amazon and AbeBooks, but those are old catalog entries rather than proof of an active 2026 business. We found no current operation to point to, so the status is unverified.
Our read
The Hub verdict
Thirty-five percent for $100,000 is one of the larger equity gives here, pricing the CD trilogy at about $285,714. A big slice for a modest cheque usually points to a founder betting on a Dragon's distribution reach.
The outcome never made the record, so the ask is the whole of the hard data. Legacy listings still float around on a couple of marketplaces, but old catalog entries are not evidence of a going concern, and we will not dress them up as one.
Worth knowing: Old marketplace listings are not evidence of a live business, so we make no claim that Hypnotic Journeys is trading today.
