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Mr Swainston’s on Dragons’ Den

Series 23 · Episode 8 · 20 August 2026

Mr Swainston’s

Traditional sweet shop and confectionery.

John Gray and Sean Robinson

The ask£50,000for 10% of the business
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About the product

Mr Swainston’s is a traditional sweet-shop business run by John Gray and Sean Robinson. Its official store lists the confectionery range for viewers looking for the sweets shown in the Den.

Visit Mr Swainston’s's official website →

Reveal the on-air result

An offer of £50,000 for 20% equity from Jenna Meek was accepted on air. Equity reduces to 12% once investment recouped.

Dragons Den Hub is an independent guide to the businesses featured on the show.