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Selkie from its official website

Series 23 · Episode 8 · 20 August 2026

Selkie

Powder-to-liquid refillable shampoo and conditioner.

Cicely Coops

The ask£40,000for 12.5% of the business
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About the product

Selkie makes refillable shampoo and conditioner supplied as powders that are mixed into liquid. Cicely Coops pitched the haircare business; the official store describes the refill system and products.

Visit Selkie's official website →

Reveal the on-air result

An offer of £40,000 for 20% equity from Peter Jones and Steven Bartlett and Deborah Meaden and Jenna Meek was accepted on air. 5% equity each for four Dragons.

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