Redcote Leisure

Jason Gledhill brought Redcote Leisure to Dragons' Den in season 20, which aired in 2023.

In the pitch, Redcote Leisure asked the Dragons for £100,000 for 15% of the business, valuing the business at about £666,667.

On air, Redcote Leisure agreed a deal of £100,000 for 15%, backed by Sara Davies. The terms are quoted from the aired episode as public record.

We have not re-verified whether Redcote Leisure's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.

Jason Gledhill did something not every founder manages in this room: he got the exact deal he walked in asking for. The £100,000 for 15% he pitched is the £100,000 for 15% he shook on, which means the roughly £666,667 valuation on his micro-campervan business held firm rather than getting chipped down.

Sara Davies came in solo, and a single-Dragon deal at the asking price usually signals she saw a clean route to market rather than a project needing a committee. Handing over 15% is a modest concession by Den standards, where founders often surrender a third or more, so Gledhill kept the lion's share of Redcote Leisure for himself. What we would want to verify next is whether that investment translated into campervans you can order today, and we have not run that check.