Is Just Lend Still in Business? (2026 Update)
Just Lend has wound downAmazon still lists similar products in this category.
Browse similar products on AmazonFull story →Craig Smith pitched an app built to formalise loans between friends and family, the so called bank of mum and dad, aiming to help people avoid high interest borrowing for small, informal sums.
The service is no longer operating. Its own web addresses no longer lead anywhere close to the original product.
What Was Agreed
Smith wanted £100,000 for a tenth of the company, putting a £1 million price tag on the business, and Steven Bartlett funded the full amount without adjusting either figure.
Having built a consumer tech brand of his own, Bartlett was a logical match for an app targeting everyday borrowers rather than institutional lenders.
A Real, Common Problem
Money lent between family and friends usually gets tracked on nothing sturdier than memory, which is the gap the app was meant to close.
Backing the deal at the exact numbers pitched suggests Bartlett found the underlying model convincing as presented, with no need to push for better terms.
Where It Stands Today
Checking the company's own web addresses today, justlend.co.uk now redirects to an unrelated platform, homeofimpact.co.uk, and justlend.co returns an origin unreachable error rather than any working page.
The lending app itself is no longer operating, whatever the exact corporate status behind it. Anyone who used the platform to track a personal loan should not assume it is still tracking anything today.