Is Rugged Interactive Still in Business? (2026 Update)
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Look for Rugged Interactive on AmazonFull story →Simon Heap pitched interactive fitness equipment, obstacle walls, fitness dashboards and game-based challenge stations, aimed at schools and leisure centres.
The short answer is yes, and the evidence suggests the business used its television appearance as a genuine launchpad rather than a high point.
The Deal On The Night
Heap wanted £100,000 for a 30 percent stake, and the record shows Peter Jones and Deborah Meaden backed the pitch jointly.
Physical, capital-intensive equipment like this sits in a narrower market than most Den pitches, with a slower sales cycle to schools and councils that tends to filter out suppliers who look financially shaky.
Exporting Well Beyond The UK
By previous accounts, the company now sells into multiple European markets and has picked up contract work in the United States reportedly worth in the region of £350,000, with a client list that has come to include a Premier League football club and a well known professional boxer.
Landing recognisable names like that tends to open further doors in a slow-moving procurement world, suggesting a business that has kept compounding its reputation rather than living off a single moment of television exposure.