Deal made in the DenSeason 14 · Episode 16
Rugged Interactive
described as motivational fitness technology
Availability unverifiedSports and Outdoors
The ask£100,000for 30% of the business
Implied valuation£333Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Simon Heap
On the record
The deal, on the record
Rugged Interactive went into the Den seeking £100,000 for 30% equity. A deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 14, ep 16
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



