The pitch
What walked into the Den
Soccer Star appeared on Dragons' Den in season 16, episode 11, which aired in 2018, pitched by Steven Holmes.
In the pitch, Soccer Star asked the Dragons for £60,000 for 25% of the business, valuing the business at about £240,000.
After the show
What happened next
Soccer Star struck a deal in the Den, though the exact terms were not disclosed on air.
What we cannot yet confirm is whether you can buy from Soccer Star right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Steven Holmes had a neat idea and a clean ask: £60,000 for 25% of Soccer Star, the personalised football comic-book business, a £240,000 valuation. A deal was struck on air, but the closing terms never made the broadcast, so the quarter-stake he offered is the ceiling of what we can discuss. Personalised kids' products live or die on fulfilment and gifting demand, and a Dragon's operational help is often the real prize in a raise this size rather than the money itself. Because the numbers behind the handshake stayed private, we are not going to reverse-engineer them, and whether you can order one of the comics today is something we have parked until it can be verified properly.
A deal made, the terms kept off-screen.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
