The pitch
What walked into the Den
Joseph Keegan brought BodyXcore to Dragons' Den in season 22, which aired in 2025.
In the pitch, BodyXcore asked the Dragons for £105,000 for 37.5% of the business, valuing the business at about £280,000.
After the show
What happened next
On air, BodyXcore agreed a deal of £105,000 for 37.5%, backed by Peter Jones, Touker Suleyman and Joe Wicks. The terms are quoted from the aired episode as public record.
We have not re-verified whether BodyXcore's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
The unusual detail in BodyXcore's deal is how many hands are on it. Joseph Keegan asked £105,000 for 37.5 percent, a valuation of £280,000, and three Dragons came in together to meet it: Peter Jones, Touker Suleyman and guest Dragon Joe Wicks.
When a stake gets divided three ways it means each investor holds a smaller piece than the headline percentage suggests, which can suit a founder who wants a wider bench of backers. The terms closed as asked, no equity nudged upward, no cash shaved. As a season 22 pitch this is recent enough that the story worth telling is the deal itself, and we are keeping to the on-air figures rather than reaching past them.
One stake, three Dragons, closed on the asking terms.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
