Is Temporary Forevers Still in Business? (2026 Update)
Temporary Forevers has wound downAmazon still lists similar products in this category.
Browse similar products on AmazonFull story →Temporary Forevers pitched handmade leather bags for laptops and camera gear in series 15, with founder Alex Buzaianu after ninety thousand pounds for thirty-five percent of the company, and Peter Jones ended up backing it.
The brand did go on to rebrand and expand internationally for a period, but the storefront that now carries its successor name shows no sign of an operating business today.
One Of The Tougher Negotiations Of The Series
Giving up more than a third of the company for ninety thousand pounds is a steep ask, reflecting how much capital leather goods manufacturing genuinely requires to scale past a one-person operation, and reporting from the time describes the back-and-forth with Jones as unusually drawn out before terms were settled.
That kind of tension in a negotiation is not unusual when a founder believes strongly in their own valuation, and it does not necessarily predict whether the resulting partnership holds up once the cameras stop rolling.
What The Successor Storefront Shows
The brand later operated under the name Tefors and reportedly sold to customers in dozens of countries for a stretch. The current storefront tied to that successor name, run through shop.alanfrei.com, states plainly that the original business is no longer continuing, lists its single revived bag as sold out, and shows an empty bags collection.
That is a stronger, more recent signal than an older account describing international growth, which puts Temporary Forevers, under any of its names, in the past tense.