The pitch
What walked into the Den
AdMore Lighting rolled into season 20, episode 12, with David Bartle representing a Calgary company that had, by its own account, been building RV and trailer lighting for two decades, a neat mirror to the show’s twentieth season.
Opened by requesting $200,000 to give up 10 percent, putting an implied $2,000,000.
After the show
What happened next
Leaving the outcome unresolved, we focused the verification on today's footprint.
The company is plainly still operating: our July 2026 look found a working online store with a cart, account logins, a Canada-and-US currency switch and PayPal, though the fetch did not surface individual prices.
Our read
The Hub verdict
AdMore is a useful reminder that a long operating history tells you nothing about what happened in the Den. Bartle wanted two hundred thousand and offered a tenth in return, pinning a flat two-million price on the firm, and pitched a firm that says it had been building RV and trailer lighting for two decades, an apt echo of the show's twentieth season.
The result is not on the public record, and we resist reading a mature, still-operating business as proof of a handshake. Our July 2026 check found working ecommerce with a cart, logins and a currency switcher, so the doors are clearly open, but that is a status fact, not a deal fact, and we keep the two apart.
Two decades of business, and an outcome the broadcast withholds.
Worth knowing: A two-decade-old firm staying live tells you the doors are open, not what was settled in the Den, which is the part the broadcast holds back.
