Alpine Cleaning

Alpine Cleaning appeared on Dragons' Den in season 3, episode 2, which aired in 2006, pitched by Gary Taylor.

In the pitch, Alpine Cleaning asked the Dragons for £200,000 for 40% of the business, valuing the business at about £500,000.

Alpine Cleaning struck a deal in the Den, though the exact terms were not disclosed on air.

When we last looked in July 2026, Alpine Cleaning had wound down, so we mark this pitch as no longer for sale.

£200,000 was a bold number for series three, back in 2006 when Den asks tended to run smaller, and Gary Taylor attached it to 40 percent of his franchised lorry-cleaning operation. Run the math and that values Alpine Cleaning at half a million pounds.

Here is the catch for anyone reading the record closely: a deal was struck, but the episode never put the final figures on screen. So we can tell you what he wanted, £200,000 for two-fifths of the company, and we can tell you a Dragon bit. What we cannot do is pretend to know the equity or cash that actually changed hands, because it simply was not shared. On the ask alone, releasing 40 percent is a founder betting that a partner's reach beats keeping control.