The pitch
What walked into the Den
Igloo appeared on Dragons' Den in season 4, episode 1, which aired in 2007, pitched by Anthony Coates- Smith and Alistair Turner.
In the pitch, Igloo asked the Dragons for £160,000 for 22.5% of the business, valuing the business at about £711,111.
After the show
What happened next
On air, Igloo agreed a deal of £160,000 for 22.5%, backed by Duncan Bannatyne and RichardFarleigh. The terms are quoted from the aired episode as public record.
We have not re-verified whether Igloo's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Igloo is one of the rarer Den entries: a business-to-business logistics play rather than a shiny consumer product. Anthony Coates-Smith and Alistair Turner wanted 160,000 pounds in exchange for 22.5% of their chilled and frozen transport firm, which prices the whole operation at roughly 711,000 pounds on paper. That is a confident number for a service company, and the Dragons agreed to it without haggling: the money and the stake that walked out matched the money and the stake that walked in. Duncan Bannatyne and Richard Farleigh split the 22.5% between them, so neither took a controlling slice. What we cannot tell you from the episode alone is how the haulage side fared afterwards, and that aftermath is exactly what our verification work targets before we would ever claim it is still trading.
A clean, unhaggled B2B deal at a near seven-figure valuation.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.




