The pitch
What walked into the Den
BRK70 came to season 20, episode 8, pitched by three members of the El Mashtoub family around a smart golf insole that reads pressure and swing data. The valuation leaned largely on the technology story.
Proposed $350,000 conceding 15 percent, a price that implied $2,333,333.
After the show
What happened next
Since nothing settles the deal, the honest value here is the status check.
The insole is available now: our July 2026 look found it at $349 in sizes small through extra-large with a working add-to-cart, described by the company as a first, limited production run.
Our read
The Hub verdict
The valuation is where the ambition shows. Asking a fifth of a million more, for a fifteenth of the company, implies well over two million, a number carried largely by the story of a golf insole that reads pressure and swing data rather than by hard sales. Family pitches at that price usually lean on the promise of the tech.
Nothing about the outcome reached the public record, leaving only the ask to weigh. The insole ships now at three hundred and forty-nine dollars in what the company itself calls a limited run, which is worth flagging: a future check finding it gone would more likely mean a sold-out first batch than anything about how the negotiation went.
A tech-driven valuation, a limited run, outcome unknown.
Worth knowing: A limited first run means today’s listing may not last, so a future visit finding it gone would signal a sell-out or wind-down rather than anything about the Den negotiation.
