The pitch
What walked into the Den
Custom Car Posters, run by Jonathan Wong in Vancouver, turns a customer's own vehicle photos into personalized art prints.
Wong pitched asking $250,000 for 10 percent, which set the business's value at $2.5 million.
After the show
What happened next
Wong took a deal, but not the one on the table. On his own company blog he recounts accepting an offer from Arlene Dickinson structured as a royalty, which he describes as $250,000 for a 10 percent royalty until she made back three times her investment, choosing it because it meant giving up no equity.
The shop is busy today. A July 2026 visit found priced prints from $33 to $177, a working checkout with several payment methods, thousands of reviews claimed, active promo codes and a lifetime warranty offer.
Our read
The Hub verdict
This pitch is a reminder that a deal is not always equity. Wong asked $250,000 for 10 percent, a $2.5 million valuation, but accepted an Arlene Dickinson offer structured as a royalty, by his account $250,000 against a 10 percent royalty until she recouped three times her money. His own recap names the structure without restating one clean closing figure, so we quote what he wrote rather than manufacture a tidy number. The print shop is busy and well reviewed today.
Accepted a royalty deal, not an equity stake
Worth knowing: The deal terms come from the founder's own written recap, which names the structure but does not restate a single tidy closing figure, so we quote what he described rather than tidy it up.
