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GoTire Inc. productDeal made in the Den

Dragons' Den Canada Season 7 · Episode 12

GoTire Inc.

a mobile tire installation and repair service run from a trailer

Availability unverifiedAutomotive

A Red Deer mobile-tire service reportedly closed a deal in Season 7. We cover the ask, the reported terms, and their moderate confidence.

The ask$175,000for 20% of the business
Implied valuation$875Kask / equity
On-air resultDeal agreed
Availability unverifiedFounders: Craig Howes, Heather Murphy

The pitch

What walked into the Den

Craig Howes and Heather Murphy operated GoTire, a mobile tire installation and repair service run out of a trailer in Red Deer, Alberta.

They came to the Den in Season 7, episode 12, around 2013, asking for $175,000 in return for 20%. That ask implied a valuation of $875,000 for the road-going service.

After the show

What happened next

By one recap account, Kevin O'Leary and Bruce Croxon combined on a $218,750 investment for 25% equity, closing during the episode. The founders gave up a slightly bigger slice for a bigger cheque, though the math holds the company's implied value at about the same $875,000.

That deal detail comes from a fan-run recap blog rather than an official CBC source, so we flag it as moderate-confidence. No website was on file and none turned up, and we found no evidence either way on whether GoTire still operates in 2026.

Our read

The Hub verdict

Here is a satisfying bit of math. The ask, $175,000 for 20%, and the reported deal, $218,750 for 25%, resolve to the same underlying valuation of about $875,000. The Dragons did not talk the price down; they wrote a bigger cheque for a proportionally bigger slice.

That symmetry is worth flagging precisely because the source is a fan recap rather than official coverage. When the numbers reconcile that cleanly it lends the account some credibility, but we still mark the terms as moderate-confidence and would upgrade them with a primary source.

A bigger cheque at the same valuation, on moderate-confidence sourcing.

Worth knowing: The deal terms rest on a single fan blog, not primary coverage, so read them as reported rather than firmly confirmed.