The pitch
What walked into the Den
Sea Gods, founded in White Rock, British Columbia by Ryan and Mandy Johnston, built a name on inflatable stand-up paddleboards wrapped in bold artwork.
The couple pitched in season 18, seeking $750,000 for 30 percent and putting a $2.5 million value on the business.
After the show
What happened next
Whether a Dragon invested is not on CBC's record, so we leave that unanswered. What is documented is a bigger change: a 2026 industry update reports the Johnstons fully exited the business, with assets moving to new owners in late 2025 and the White Rock store closing in 2024.
The Sea Gods name lives on. Boards still sell under the brand at seagods.com with 2026 pre-orders, but under new ownership, and the current operation should not be read as founder-run.
Our read
The Hub verdict
The paddleboard pitch valued the brand at $2.5 million on a $750,000 for 30 percent ask, but the deal itself is unrecorded, so the story here is what came after. Industry reporting says the founders fully exited in late 2025, the retail store closed in 2024, and the name now sells under new ownership. That matters for anyone reading current reviews: the operation is a going concern, but not the founder-run business it was on air, and some reviewers paused their endorsements through the transition.
Deal unrecorded; brand sold, founders exited
Worth knowing: Because the brand changed hands, we present the current store as a going concern under new owners, not as the founders' business, and note that some reviewers paused their recommendations after the transition.
