The pitch
What walked into the Den
Black Harbour Distillers, run by Jaime Landry out of coastal Nova Scotia, pitched craft spirits and ready-to-drink cocktails in season 20, episode 3. We hold to the launch ask figure here because reported amounts for this pitch differ across outlets.
Pitched for $500,000 handing over 33 percent, which worked out to about $1,515,152.
After the show
What happened next
No investment was struck, and a Laker News feature frames it as a choice rather than a rejection: Landry is quoted saying she went into the Den to tell the story, not to sell it, and Arlene Dickinson reportedly nudged her to keep growing independently.
The distillery is doing well without a Dragon. Our July 2026 check found spirits from about $33 to $43, ready-to-drink cocktails and merchandise, working checkout, Canada-wide shipping and a physical hospitality room back home in Nova Scotia.
Our read
The Hub verdict
This one flips the usual framing, a no-deal that reads as a choice rather than a rejection. Landry brought a half-million ask for a third of her distillery, and by her own account in a local feature she went into the Den to tell the company's story rather than to sell a stake, with Arlene Dickinson reportedly encouraging her to keep building independently.
We hold to the launch ask figure because reported amounts for this pitch differ across outlets, and we will not assert a number the sources dispute. The aftermath is the strongest part: a live shop with spirits in the thirties and forties, ready-to-drink cocktails, Canada-wide shipping and a physical hospitality room, which is a distillery doing well without a Dragon's cheque.
A no-deal by design, and a distillery thriving on its own.
Worth knowing: The no-deal and the reasoning come from a regional news feature quoting the founder; the ask itself is the only figure we treat as settled, given how sources disagree on the exact number.
