The pitch
What walked into the Den
Cocoa Ooze appeared on Dragons' Den in season 14, episode 8, which aired in 2016, pitched by Jamie Hutcheon.
In the pitch, Cocoa Ooze asked the Dragons for £70,000 for 35% of the business, valuing the business at about £200,000.
After the show
What happened next
Cocoa Ooze struck a deal in the Den, though the exact terms were not disclosed on air.
We have not re-verified whether Cocoa Ooze's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Jamie Hutcheon's handmade chocolate business, Cocoa Ooze, went in at £70,000 for 35 percent, a valuation just north of £200,000. That is a middle-of-the-road ask, neither a control-ceding half nor a token slice, which usually means the founder is looking for a genuine working partner. A deal was agreed in the Den, but the figures never aired, placing this among the undisclosed outcomes we handle carefully. So the honest position is this: 35 percent for £70,000 is the entry we can stand behind, and the closing terms are a blank. We would not guess at them, and we would not claim anything about the chocolate's shelf life today without checking first.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
