The pitch
What walked into the Den
Cecily Mills brought Coconuts Naturally to Dragons' Den in season 16, which aired in 2018.
In the pitch, Coconuts Naturally asked the Dragons for £75,000 for 30% of the business, valuing the business at about £250,000.
After the show
What happened next
A deal was agreed on air for Coconuts Naturally, but the episode did not disclose the figures.
What we cannot yet confirm is whether you can buy from Coconuts Naturally right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Cecily Mills brought organic dairy-free ice cream to the Den asking £75,000 for 30 percent, which sets Coconuts Naturally at a quarter-million-pound valuation. Dairy-free was a fast-growing shelf by 2018, so the ask reads as timed to a rising category rather than a niche.
The episode confirms a deal but not its terms, another of the undisclosed cases where the on-screen figures stop at the ask. We can tell you she offered nearly a third of the business for £75,000; we cannot tell you what a Dragon finally paid or took, because that was left off camera. The product's story since airing is the aftermath we would verify, not assume.
A timely category, an on-air deal, undisclosed terms.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
