The pitch
What walked into the Den
Craft Clubs appeared on Dragons' Den in season 14, episode 1, which aired in 2016, pitched by John Burke and Jon Hulme.
In the pitch, Craft Clubs asked the Dragons for £75,000 for 12.5% of the business, valuing the business at about £600,000.
After the show
What happened next
On air, Craft Clubs agreed a deal of £75,000 for 12.5%, backed by SarahWillingham. The terms are quoted from the aired episode as public record.
As for today, we have not yet confirmed a way to buy from Craft Clubs. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Twelve and a half percent is a slim slice to offer, and Craft Clubs' founders offered it deliberately: £75,000 for 12.5 percent implies a £600,000 valuation on their craft gin subscription. That is the confidence of a business with recurring revenue behind it, where a low equity ask is easier to defend.
John Burke and Jon Hulme got it away exactly as pitched, with Sarah Willingham, herself a drinks-industry investor, taking the stake at the terms proposed. The alignment of a specialist Dragon with a subscription drinks model is the kind of fit the show occasionally lands well. The figures are settled record; whether the club still ships today is the thread we would confirm before pointing anyone toward it.
A slim stake defended by recurring revenue, matched to a drinks specialist.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
