Cranked Energy Bars

Cheryl Zealand founded Cranked Energy, a Winnipeg maker of refrigerated protein and energy bars.

She reached Season 19, episode 4, which aired in 2024, asking for $250,000 for 15%. That request valued Cranked at about $1,666,667. Getting there took persistence: by one account she pitched producers four times across eight years before being chosen.

What happened after the ask was left off the public ledger. We hold the outcome as unknown until a source says otherwise, since an alumni article about the pitch was written before broadcast and withheld the result.

The business is clearly running. On July 23, 2026 the storefront showed six core flavors plus seasonal ones, a working cart, and a spelled-out shipping policy across Manitoba, the rest of Canada, and the United States.

A $250,000 ask for 15% values the refrigerated-bar brand at about $1,666,667, a mid-range number for a regional food business trying to prove it can travel beyond its home market.

The result is genuinely unknown, and for a clean reason: the only substantial write-up predates the broadcast and deliberately withheld the ending. The human-interest angle, a founder who pitched producers repeatedly over years before getting on, is more documented than the deal itself. The ask anchors the page; the store confirms the brand is still going.