The pitch
What walked into the Den
Cuban Lunch is a revival of a discontinued 1980s Canadian chocolate bar, brought back by Crystal and Bert Westergard in Camrose, Alberta.
The couple pitched in season 15 with a large ask of $1 million for 10 percent, which set a $10 million valuation on the revived bar.
After the show
What happened next
CBC's listing gives only the ask, and no reliable source records how the Dragons responded, so we keep the outcome unstated.
The brand is alive and current. Visiting the site in July 2026 turned up an active presence under a Canadian Candy Nostalgia banner with sales, history and stories sections and working contact channels, clearly a going concern even if no direct checkout was visible in the fetch.
Our read
The Hub verdict
Reviving a discontinued 1980s candy bar and asking $1 million for 10 percent sets a $10 million valuation on nostalgia, which is a lot to ask a Dragon to price. The outcome never made the record, so we leave it be. Search results mention grocery-chain distribution, but without a directly confirmable source we do not assert it, and instead note only what we could see: an active, current-looking site under a Canadian Candy Nostalgia banner. Pricing nostalgia in the eight figures is a bold ask, and the absence of any recorded response is its own small piece of information.
Big nostalgia valuation; outcome unrecorded, site active
Worth knowing: Search results mention grocery distribution across Western Canada, but we could not confirm that with a direct source, so we note the site is active and stop there.
