The pitch
What walked into the Den
Don’ya Ukraine’s Kitchen, run by Janice Krissa and her daughter Jorgia Moore in Edmonton, brought Ukrainian comfort food to season 20.
The ask was not a normal equity slice. They wanted $500,000 for 50 percent of the royalty income on their first 30 franchises, a structure that ties the payout to future expansion rather than to a share of the company itself, so a simple implied valuation does not apply here.
After the show
What happened next
Since the deal cannot be confirmed, here is the status that can.
The business behind the pitch is thriving. In July 2026 the site listed two Edmonton cafe locations, online ordering, catering and cooking-class booking, a seasonal promotion and grocery distribution across Alberta, and the company’s story traces back to a support effort for Ukrainian refugees that grew into full restaurants.
Our read
The Hub verdict
This pitch is worth reading for its structure alone. Rather than a straight equity slice, Krissa and Moore asked for half a million against half the royalty income on their first thirty franchises, which ties the payout to future expansion instead of to ownership of the company, so a conventional implied valuation does not apply.
Because the ask was a royalty arrangement and the result was not broadcast, we can neither run the usual per-share math nor claim a deal, and we describe the structure plainly instead. The business itself is thriving, with two Edmonton cafes, online ordering, catering, cooking classes and Alberta-wide grocery distribution in 2026, grown from a refugee-support effort into full restaurants.
A royalty-based ask that resists tidy valuation math.
Worth knowing: Royalty-based asks resist tidy valuation math, so we describe the structure plainly instead of forcing a per-share number the deal never implied.




