The pitch
What walked into the Den
Dreamcrust Pizza, the high-protein, keto-friendly frozen pizza from Toronto brothers Eden and Don Hazan, featured in season 20, episode 15.
Aimed to bring in $225,000 for a stake of 15 percent, which put the company at about $1,500,000.
After the show
What happened next
The negotiation's end unknown, the answerable question is where the brand sits now.
The pizzas are on shelves: 2026 coverage in Toronto Life and viewthevibe has them stocked in Ambrosia Natural Foods and McEwan’s across the GTA with online delivery. The company’s own site could not be reached during our check because it kept returning a rate-limit error, and it hosts a dedicated Dragons’ Den offer page, a sign the team is leaning on the appearance commercially whatever happened on air.
Our read
The Hub verdict
The ask is a growth number for a young packaged-goods brand: a mid-six-figure cheque against a fifteenth of the business, pricing a high-protein keto pizza at a million and a half launched in 2024. That is the sort of raise aimed at buying shelf space and production rather than fixing a broken business.
The outcome went unpublished, so we hold to the ask and the retail picture. Local 2026 coverage places the pizzas in Ambrosia Natural Foods and McEwan's across the GTA, and the brand runs a Dragons' Den offer page on its own site, a sign the team is monetizing the appearance whatever happened on air. We treat that page as promotion, not proof of a deal.
A shelf-space raise, GTA retail, a marketing page named for the show.
Worth knowing: Retail listings come from local press rather than a shelf we scanned ourselves, and a marketing page named after the show is promotion, not proof of a deal.
