Deal made in the DenSeason 5 · Episode 7
Fit Fur Life
presented as a dog treadmill
Availability unverifiedPet Products
The ask£100,000for 50% of the business
Implied valuation£200Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Sammy French
On the record
The deal, on the record
Fit Fur Life asked the Dragons for £100,000 in return for 50% of the business. A deal of £100,000 for 50% was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 5, ep 7
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



