Independent product guide to Dragons' Den · Every availability claim is checked
Haze Cards productDeal made in the Den

Season 20 · Episode 5

Haze Cards

custom metal payment cards

Availability unverifiedFood and Drink

Haze Cards, custom metal payment cards, appeared on Dragons' Den in season 20. We track what happened after and whether you can still buy it.

The ask£35,000for 35% of the business
Implied valuation£100Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Myles Dickinson-Brown

The pitch

What walked into the Den

Myles Dickinson-Brown brought Haze Cards to Dragons' Den in season 20, which aired in 2023.

In the pitch, Haze Cards asked the Dragons for £35,000 for 35% of the business, valuing the business at about £100,000.

After the show

What happened next

On air, Haze Cards agreed a deal of £35,000 for 35%, backed by StevenBartlett. The terms are quoted from the aired episode as public record.

We have not re-verified whether Haze Cards's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.

Our read

The Hub verdict

Custom metal payment cards were a modern, of-the-moment pitch for series twenty, and Myles Dickinson-Brown kept the ask compact: £35,000 for 35 percent, a neat £100,000 valuation. Steven Bartlett, the Den's most tech-forward Dragon at the time, took the stake at the exact terms offered. A small cash raise for a third of the business usually means a founder betting that the right investor's profile is worth more than a bigger cheque. The numbers held on both sides, so the record shows a straightforward close. Where the cards sit in the market today is a separate check we would run, and until it is done we make no claim about buying one.

A compact deal matched to the Den's most tech-minded Dragon.

Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.