The pitch
What walked into the Den
HoliDrink, based in Vancouver, built its idea around kelp, turning the coastal seaweed into a range of functional drinks.
Benny Leemingjuen pitched the company in season 13, requesting $200,000 for a 10 percent share and setting the implied valuation at $2 million.
After the show
What happened next
CBC's own listing confirms only the ask, and despite several attempts we found no source stating whether a Dragon invested, so the deal stays in the unknown column.
The brand's present status is murky. A new storefront at holidrink.shop was live in July 2026 as a pre-launch site with a stated July 1 opening, but checkout was not yet working, and a former cafe location had earlier shown as closed, so we stop short of calling it a confirmed live seller.
Our read
The Hub verdict
The 10 percent ask values a kelp-drink company at $2 million, but the more honest work here is on status rather than valuation. CBC's page confirms only the ask, no deal source surfaced, and the business is mid-relaunch: a pre-launch storefront with a stated opening date but no working checkout, plus a cafe location that had earlier read as closed. That combination is why we file both the outcome and current availability as unresolved rather than force either into a cleaner box.
Outcome unknown, brand mid-relaunch, availability unverified
Worth knowing: We can see the business relaunching but could not complete a purchase, so current availability is unverified rather than confirmed.
