Independent product guide to Dragons' Den · Every availability claim is checked
Hungry House productDeal made in the Den

Season 5 · Episode 5

Hungry House

an online takeaway-ordering service

Availability unverifiedFood and Drink

Hungry House brought an online takeaway-ordering service to Dragons' Den in season 5. We follow the aftermath and whether it is still on sale.

The ask£100,000for 50% of the business
Implied valuation£200Kask / equity
On-air resultDeal agreed
Availability unverifiedFounders: Shane Lake, Tony Charles

The pitch

What walked into the Den

Shane Lake and Tony Charles brought Hungry House to Dragons' Den in season 5, which aired in 2007.

In the pitch, Hungry House asked the Dragons for £100,000 for 50% of the business, valuing the business at about £200,000.

After the show

What happened next

A deal was agreed on air for Hungry House, but the episode did not disclose the figures.

What we cannot yet confirm is whether you can buy from Hungry House right now. Until we verify a current listing, we leave availability open rather than guess.

Our read

The Hub verdict

Long before food-delivery apps were everywhere, Hungry House brought online takeaway ordering to series five in 2007, with Shane Lake and Tony Charles asking £100,000 for 50 percent. That is an even split of the company at a £200,000 valuation, the kind of full-partner offer founders make when they want a Dragon genuinely invested in the build.

A deal did close, though its terms never made the broadcast, so this lands in the undisclosed group and we keep to the ask. Half the business for £100,000 is documented; the settlement is not. Given how the takeaway market evolved afterwards, the temptation to speculate is real, and it is exactly the sort of aftermath we would insist on verifying rather than guessing.

Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.