The pitch
What walked into the Den
Lumberjaxe Food Company appeared on Dragons' Den in season 22, episode 7, which aired in 2025, pitched by Brendon and Jaydon Manders.
In the pitch, Lumberjaxe Food Company asked the Dragons for £90,000 for 20% of the business, valuing the business at about £450,000.
After the show
What happened next
On air, Lumberjaxe Food Company agreed a deal of £90,000 for 20%, backed by Emma Grede. The terms are quoted from the aired episode as public record.
We have not re-verified whether Lumberjaxe Food Company's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Lumberjaxe Food Company arrived in season 22 with a clean proposition on the numbers: 90,000 pounds for 20%, a valuation of 450,000 pounds for the food and drink brand. Emma Grede backed it on exactly those terms, no erosion between the ask and the handshake. A one-fifth stake for six figures is a fairly standard Den split, the sort that leaves the founders, brothers Brendon and Jaydon Manders, still firmly in control while gaining an experienced consumer-brand investor. Because this aired in 2025, everything past the deal is recent and unsettled, so rather than describe a product story we cannot yet stand behind, we will confirm any current availability directly before it goes on this page.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
