The pitch
What walked into the Den
Nutricanine is a Toronto business making fresh, human-grade meals for dogs and shipping them straight to owners on a subscription plan.
Founders Jason Knight and Hilary Roth used their season 19 appearance to seek $200,000 for a 10 percent equity position, a request that valued the operation at roughly $2 million.
After the show
What happened next
CBC lists the pitch and the ask but keeps the negotiation off the record, and no reliable follow-up we could find fills that gap, so the result is one we leave unstated.
The company reads as healthy today. A check of the site in July 2026 found an active subscription store, six recipes, day rates starting around $1.15, a working checkout and a claim of more than 18 million meals shipped across Canada.
Our read
The Hub verdict
A 10 percent ask on $200,000 sets a $2 million bar on a subscription pet-food brand, and it is worth noting Nutricanine is not alone in our tracker: Kabo pitched the same fresh-dog-food lane and landed a Dragon. Nutricanine's outcome, by contrast, is not on CBC's record, so the honest read is a strong live business today paired with an unknown result on the night. The 18-million-meals claim and working checkout are what we can see; the negotiation is what we cannot.
Live subscription business, Den outcome unrecorded
Worth knowing: The ask figures are straight from the aired pitch. The current storefront is real, but a live shop is a sign of a going concern, not proof of what happened inside the Den.
