The pitch
What walked into the Den
Saltwinds Coffee, from Fredericton, New Brunswick, makes coffee it infuses with coastal ocean air for a distinct maritime character.
Brad Rideout and Laura Richard pitched in season 20 with a bold number: $1 million for 10 percent, pricing the company at $10 million.
After the show
What happened next
How the Dragons responded is not on CBC's record, and one unsourced online summary about a buyout offer could not be confirmed anywhere we could reach, so we deliberately leave the outcome unstated.
The brand is live and leaning into its Den moment. A dedicated page on the company site in July 2026 promoted the appearance and pointed viewers to watch on CBC or CBC Gem, with normal shop navigation running alongside it.
Our read
The Hub verdict
A $1 million ask for 10 percent is a $10 million valuation on an ocean-air coffee brand, one of the boldest numbers in this slice. An unsourced summary claims a large offer to buy the technology, and we left it out entirely, because a claim we cannot trace to a real source has no place on a deal-tracker page. The brand is live and actively promotes its appearance, which is a status fact; the negotiation itself stays unrecorded. Cutting a claim we cannot source is not caution for its own sake; it is what keeps the rest of the page trustworthy.
Bold ask; unverifiable buyout rumour excluded
Worth knowing: We saw an unsourced claim about a large offer to buy the technology, but with nothing verifiable behind it, we left it out entirely rather than repeat a rumour.
