The pitch
What walked into the Den
The Heart of Nature appeared on Dragons' Den in season 16, episode 8, which aired in 2018, pitched by Robert Sak.
In the pitch, The Heart of Nature asked the Dragons for £40,000 for 20% of the business, valuing the business at about £200,000.
After the show
What happened next
The Heart of Nature struck a deal in the Den, though the exact terms were not disclosed on air.
As for today, we have not yet confirmed a way to buy from The Heart of Nature. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Robert Sak's ask was one of the leaner ones in this run: £40,000 for 20% of The Heart of Nature, the vegan wholegrain, seed and fruit-mix business, a £200,000 valuation. He got a deal, though the episode left the final terms out, so 20% is the number we hold and nothing past it.
A small raise against a fifth of the company reads as a founder wanting a partner's reach into the healthy-snacking market more than a large cash injection. Plant-based food had real momentum in this era, which tends to sharpen Dragon interest, but none of that tells us how the split shook out, and we will not invent it. Current availability is unverified on our side.
A lean ask, a deal, and terms kept quiet.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
