The pitch
What walked into the Den
Matthew and Sheldon Ratuski brought The Rice Stuff Box, a line of heat-and-eat instant rice meals, to the Den from Saskatoon, Saskatchewan.
Their Season 20, episode 5 appearance aired in 2025 with an outsized request: $2,000,000 for just 15%. That ask implied a valuation of about $13,333,333, among the boldest in the season.
After the show
What happened next
No citable source states how the pitch resolved. The ask is on record; the decision is not, and we refuse to fill that gap with a guess.
The product itself is easy to find. On July 23, 2026 the storefront was live with working cart and buy options. The brand sits under Floating Leaf Fine Foods, whose Thai Red Curry rice box won a Canadian Health Food Association best-new-product award in 2024, useful context for how the line is positioned.
Our read
The Hub verdict
This is the boldest ask in the group by a wide margin: $2,000,000 for a 15% slice, which pencils out to roughly $13,333,333. That is the kind of number that either signals real traction behind the scenes or invites a hard round of Dragon skepticism.
No outcome is on the record, so the ask stands alone, and it is a big one to leave unresolved. The supporting color, an award-winning product under an established parent company, hints at substance, but hints do not close deals and we will not treat them as if they did.
Worth knowing: A large ask is not a deal; with no sourced outcome, we credit only the documented request and the live storefront.




