The pitch
What walked into the Den
Zack Silverman, Aaron Harowitz and Josh Linde built Walter Craft Caesar Mix, a craft take on the Canadian Caesar, and pitched it in season 10, episode 20.
They asked for $275,000 in exchange for 10 percent, a $2.75 million valuation for the drinks brand.
After the show
What happened next
They shook hands with Manjit Minhas on stage, but the agreement came apart in due diligence and no investment ever closed, per a magazine feature on the company. The televised handshake, in other words, was not the ending.
The core product is on hold today. The brand's own homepage says it is paused while the team works on what is next, with no Caesar mix for sale and only a cookbook offered through outside retailers.
Our read
The Hub verdict
Another handshake that did not hold. The three founders shook with Manjit Minhas on a $275,000 ask at 10 percent, and then the deal failed to clear due diligence, so no investment closed. The televised agreement was not the ending, which is exactly why we track these past the episode.
The present tense is nuanced rather than flat: the business has not vanished, yet its own homepage calls the Caesar mix paused while the founders figure out their next move, with only a cookbook for sale. So the product this pitch was about is on hold, and the deal behind it never happened.
A stage handshake that failed diligence, and a core product now paused by the founders themselves.
Worth knowing: This is a nuanced case: the company still exists in some form, but the Caesar mix this pitch was about is paused, and the on-air deal never closed.
