Independent product guide to Dragons' Den Β· Every availability claim is checked
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Tej Lalvani: The Vitabiotics Chief in the Den

Tej Lalvani is chief executive of Vitabiotics, the British vitamins and supplements company founded in 1971 by his father, Kartar Lalvani, and grew it further after taking the top job.

Vitabiotics sells into dozens of countries and is one of the larger British owned names in the supplements market, which gave Lalvani a specific lens at the table: regulated consumer health products, retail listings and export.

A consumer health operator

Running a company whose products sit on pharmacy and supermarket shelves means dealing with regulation, formulation and the buyers who control shelf space, none of which is obvious from a good pitch.

That is the experience he brought to food, drink and wellbeing businesses, a category that turns up in almost every series of the show.

Four years on the panel

Lalvani joined Dragons' Den in 2018 for the sixteenth series, taking the seat Nick Jenkins had held, and announced in 2021 that he was leaving.

Steven Bartlett took the seat for the following series. The pitches from Lalvani's four years are indexed season by season on this site.

Note: Biographical facts here are public record; deal terms on any pitch page are reported separately.

Products Tej Lalvani backed in the Den

Deals struck on air, from our files. Availability is checked separately on each product page.

Thortful product

Thortful

an online greeting-card marketplace

Imperial Candles product

Imperial Candles

candles and bath bombs with jewellery inside

Optiat product

Optiat

skincare made from upcycled ingredients

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Published by Dragons Den Hub, August 2026.