The pitch
What walked into the Den
Thortful appeared on Dragons' Den in season 15, episode 9, which aired in 2017, pitched by Andrew Pearce.
In the pitch, Thortful asked the Dragons for £80,000 for 16% of the business, valuing the business at about £500,000.
After the show
What happened next
Thortful struck a deal in the Den, though the exact terms were not disclosed on air.
When we checked in July 2026, Thortful was still selling, so we mark this pitch as still available and date the check.
Our read
The Hub verdict
Andrew Pearce asked for a slim slice: £80,000 for 16% of Thortful, the online greeting-card marketplace, which prices the business at £500,000. That is a confident valuation to defend while giving away so little equity, and he still walked out with a deal, even if the episode never revealed the terms it closed at.
A marketplace model, where independent creators list their cards and the platform takes a cut, is the kind of scalable tech story Dragons tend to lean toward. Since the final split was withheld, the 16% ask is our only firm figure and the £500,000 is an opening claim rather than a settled price. Whether the platform is still running is outside what we have verified.
A confident valuation, only 16% offered, terms undisclosed.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
