The pitch
What walked into the Den
Pouch appeared on Dragons' Den in season 15, episode 1, which aired in 2017, pitched by Ben Corrigan and Jonny Plein.
In the pitch, Pouch asked the Dragons for £75,000 for 18% of the business, valuing the business at about £416,667.
After the show
What happened next
Pouch struck a deal in the Den, though the exact terms were not disclosed on air.
When we checked in July 2026, we could find no live way to buy from Pouch, so we now record it as wound down.
Our read
The Hub verdict
Pouch built a browser extension that surfaces voucher codes as you shop, and Ben Corrigan and Jonny Plein pitched it in season 15 for 75,000 pounds against 18%. That unusual 18% ask values the company at roughly 417,000 pounds. A deal was agreed, though the aired episode kept the final figures back, so the 18% marks the opening rather than the close. An oddly specific equity slice like that often reflects a pre-set cap table the founders were trying to protect. Judged on the ask alone, it is a confident but not reckless valuation for a shopping-tech tool. We will not guess at undisclosed terms, and whether the extension is still running is a check we owe before saying so here.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
